User Experience Research
User Experience Research
User Experience Research
Revolutionizing Retail Collaboration & Time-to-Market
Revolutionizing Retail
Collaboration & Time-to-Market
Revolutionizing Retail Collaboration & Time-to-Market
Client
Client
U10 Design
U10 Design
User Experience Research
User Experience Research
User Experience Research
Project Type
Project Type
2023
2023
Project Year
Project Year
Wei-Chung Lin ⏤ 2023
Wei-Chung Lin ⏤ 2023
Wei-Chung Lin ⏤ 2023
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Other Projects
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Company Intro
Company Intro
Company Intro
U10 Design is the in-house product design lab, a joint venture of Sion, a strategic manufacturing vendor for major US retailers' owned brands. Specializing in home-use fitness equipment, yoga, and recovery products, U10 Design aims to drive innovation in the retail sector.
U10 Design is the in-house product design lab, a joint venture of Sion, a strategic manufacturing vendor for major US retailers' owned brands. Specializing in home-use fitness equipment, yoga, and recovery products, U10 Design aims to drive innovation in the retail sector.
U10 Design is the in-house product design lab, a joint venture of Sion, a strategic manufacturing vendor for major US retailers' owned brands. Specializing in home-use fitness equipment, yoga, and recovery products, U10 Design aims to drive innovation in the retail sector.
Throughout this project, several vital takeaways emerged. Fostering a collaborative mindset among stakeholders proved instrumental in driving innovation and efficiency. Communication and responsiveness were paramount in facilitating smooth collaboration between vendors and the retailer's team.
Leveraging vendors' expert vendors optimizes internal resources and potentially reduces design-related costs. Lastly, the project underscored the importance of continuous research and feedback mechanisms to improve processes and outcomes iteratively. Moving forward, these insights will guide future initiatives to enhance collaboration and accelerate time-to-market in the retail sector.
Throughout this project, several vital takeaways emerged. Fostering a collaborative mindset among stakeholders proved instrumental in driving innovation and efficiency. Communication and responsiveness were paramount in facilitating smooth collaboration between vendors and the retailer's team.
Leveraging vendors' expert vendors optimizes internal resources and potentially reduces design-related costs. Lastly, the project underscored the importance of continuous research and feedback mechanisms to improve processes and outcomes iteratively. Moving forward, these insights will guide future initiatives to enhance collaboration and accelerate time-to-market in the retail sector.
Throughout this project, several vital takeaways emerged. Fostering a collaborative mindset among stakeholders proved instrumental in driving innovation and efficiency. Communication and responsiveness were paramount in facilitating smooth collaboration between vendors and the retailer's team.
Leveraging vendors' expert vendors optimizes internal resources and potentially reduces design-related costs. Lastly, the project underscored the importance of continuous research and feedback mechanisms to improve processes and outcomes iteratively. Moving forward, these insights will guide future initiatives to enhance collaboration and accelerate time-to-market in the retail sector.
Project Takeaways
Project Takeaways
Project Takeaways
Project Highlight
Project Highlight
Project Highlight
My Role
My Role
My Role
As the User Experience Consultant at U10 Design, I was responsible for pivotal in understanding the needs and preferences of both vendors and the retailer's team.
I conducted comprehensive research to identify pain points and opportunities for improvement in the design and delivery process and work closely with the 2 teams:
U10 Design Studio ( based in Taipei, Taiwan)
Sion internal R&D Team ( based in Shenzhen, China)
As the User Experience Consultant at U10 Design, I was responsible for pivotal in understanding the needs and preferences of both vendors and the retailer's team.
I conducted comprehensive research to identify pain points and opportunities for improvement in the design and delivery process and work closely with the 2 teams:
U10 Design Studio ( based in Taipei, Taiwan)
Sion internal R&D Team ( based in Shenzhen, China)
As the User Experience Consultant at U10 Design, I was responsible for pivotal in understanding the needs and preferences of both vendors and the retailer's team.
I conducted comprehensive research to identify pain points and opportunities for improvement in the design and delivery process and work closely with the 2 teams:
U10 Design Studio ( based in Taipei, Taiwan)
Sion internal R&D Team ( based in Shenzhen, China)
Accelerated Time-to-Market
Allowed for timely product launches and increased competitiveness in the market.
Accelerated Time-to-Market
Allowed for timely product launches and increased competitiveness in the market.
Vendor Lead Design Model
Facilitated a more efficient design and delivery process.
Vendor Lead Design Model
Facilitated a more efficient design and delivery process.
Enhanced Collaboration
Improved communication and responsiveness between vendors and the retailer's team.
Enhanced Collaboration
Improved communication and responsiveness between vendors and the retailer's team.
Breaking the Mold: Revolutionizing Retail Collaboration
Breaking the Mold: Revolutionizing Retail Collaboration
Breaking the Mold:
Revolutionizing Retail Collaboration
In a bid to optimize collaboration and streamline processes, a Vendor Lead Design Model was implemented to work with key retail corporation clients in the US market. This innovative approach aimed to enhance efficiency and foster creativity in product design.
In a bid to optimize collaboration and streamline processes, a Vendor Lead Design Model was implemented to work with key retail corporation clients in the US market. This innovative approach aimed to enhance efficiency and foster creativity in product design.
In a bid to optimize collaboration and streamline processes, a Vendor Lead Design Model was implemented to work with key retail corporation clients in the US market. This innovative approach aimed to enhance efficiency and foster creativity in product design.
Unlocking Innovation: Conquering Collaboration Challenges in Design Process
Unlocking Innovation: Conquering Collaboration Challenges in Design Process
Unlocking Innovation: Conquering Collaboration Challenges in Design Process
The challenge was to streamline the design and delivery process while improving collaboration between vendors and the key retailer clients’ Owned Brand Sourcing Development Team. The existing process lacked efficiency and agility, leading to delays in product launches and missed opportunities for innovation.
The challenge was to streamline the design and delivery process while improving collaboration between vendors and the key retailer clients’ Owned Brand Sourcing Development Team. The existing process lacked efficiency and agility, leading to delays in product launches and missed opportunities for innovation.
The challenge was to streamline the design and delivery process while improving collaboration between vendors and the key retailer clients’ Owned Brand Sourcing Development Team. The existing process lacked efficiency and agility, leading to delays in product launches and missed opportunities for innovation.
Where to start - From Spark to Strategy
Where to start -
From Spark to Strategy
Where to start - From Spark to Strategy
Recognizing the need for change, the project originated from a desire to empower vendors and expedite the product development cycle. The goal was to enable vendors to take ownership of design decisions under the guidance and oversight of the retailer's team.
Recognizing the need for change, the project originated from a desire to empower vendors and expedite the product development cycle. The goal was to enable vendors to take ownership of design decisions under the guidance and oversight of the retailer's team.
Recognizing the need for change, the project originated from a desire to empower vendors and expedite the product development cycle. The goal was to enable vendors to take ownership of design decisions under the guidance and oversight of the retailer's team.
Project Outcome
Project Outcome
Project Outcome
As the project progressed, we seamlessly transitioned into the product testing phase, where prototypes were rigorously evaluated through usability testing sessions. These sessions provided invaluable feedback on usability, functionality, and overall user experience, allowing us to refine and iterate on the design.
The optimization process played a pivotal role in streamlining the design process and enhancing overall efficiency. By continuously gathering user feedback and iterating on design solutions, we were able to address pain points and optimize the user experience. Ultimately, optimization became ingrained in our design process, driving continuous improvement and innovation.
As the project progressed, we seamlessly transitioned into the product testing phase, where prototypes were rigorously evaluated through usability testing sessions. These sessions provided invaluable feedback on usability, functionality, and overall user experience, allowing us to refine and iterate on the design.
The optimization process played a pivotal role in streamlining the design process and enhancing overall efficiency. By continuously gathering user feedback and iterating on design solutions, we were able to address pain points and optimize the user experience. Ultimately, optimization became ingrained in our design process, driving continuous improvement and innovation.
As the project progressed, we seamlessly transitioned into the product testing phase, where prototypes were rigorously evaluated through usability testing sessions. These sessions provided invaluable feedback on usability, functionality, and overall user experience, allowing us to refine and iterate on the design.
The optimization process played a pivotal role in streamlining the design process and enhancing overall efficiency. By continuously gathering user feedback and iterating on design solutions, we were able to address pain points and optimize the user experience. Ultimately, optimization became ingrained in our design process, driving continuous improvement and innovation.
The project's workflow entailed a comprehensive product development process that involved close collaboration between Sion and U10 Design. Beginning with the gathering of product insights through extensive user surveys, our team meticulously analyzed user feedback and market trends to identify key areas for improvement and innovation.
The project's workflow entailed a comprehensive product development process that involved close collaboration between Sion and U10 Design. Beginning with the gathering of product insights through extensive user surveys, our team meticulously analyzed user feedback and market trends to identify key areas for improvement and innovation.
The project's workflow entailed a comprehensive product development process that involved close collaboration between Sion and U10 Design. Beginning with the gathering of product insights through extensive user surveys, our team meticulously analyzed user feedback and market trends to identify key areas for improvement and innovation.
Camping Activity Preferences
Walking and hiking are the most popular camping activities, followed closely by car camping.
Camping Activity Preferences
Walking and hiking are the most popular camping activities, followed closely by car camping.
Camping Activity Preferences
Walking and hiking are the most popular camping activities, followed closely by car camping.
Survey Direction
Understand users’ camping frequency and camping activity preferences.
Identify users' preferences for five different types of camping mats.
Discover users’ camping experiences and usage scenarios.
Survey Direction
Understand users’ camping frequency and camping activity preferences.
Identify users' preferences for five different types of camping mats.
Discover users’ camping experiences and usage scenarios.
Survey Direction
Understand users’ camping frequency and camping activity preferences.
Identify users' preferences for five different types of camping mats.
Discover users’ camping experiences and usage scenarios.
Research Survey : Camping Mat
Research Survey : Camping Mat
Research Survey : Camping Mat
Research Goal
Understand users' preferences for camping mats and gather insights to inform product development.
Research Goal
Understand users' preferences for camping mats and gather insights to inform product development.
Research Goal
Understand users' preferences for camping mats and gather insights to inform product development.
Survey Methodology
We designed a detailed survey targeting camping enthusiasts. The survey included questions about camping frequency, transportation methods, activity preferences, and specific features valued in a camping mat. Responses from a diverse group of participants provided a comprehensive view of the market.
Survey Methodology
We designed a detailed survey targeting camping enthusiasts. The survey included questions about camping frequency, transportation methods, activity preferences, and specific features valued in a camping mat. Responses from a diverse group of participants provided a comprehensive view of the market.
Survey Methodology
We designed a detailed survey targeting camping enthusiasts. The survey included questions about camping frequency, transportation methods, activity preferences, and specific features valued in a camping mat. Responses from a diverse group of participants provided a comprehensive view of the market.
Key Findings & Insights
Transportation Methods
63% of users primarily use a car for transportation when camping.
18% of users prefer backpacking as their mode of transport.
Key Findings & Insights
Transportation Methods
63% of users primarily use a car for transportation when camping.
18% of users prefer backpacking as their mode of transport.
Key Findings & Insights
Transportation Methods
63% of users primarily use a car for transportation when camping.
18% of users prefer backpacking as their mode of transport.
Functional Priorities
Comfort is the most critical factor for users when choosing a camping mat.
Size and weight are also significant considerations, ranked as the second and third priorities, respectively.
Functional Priorities
Comfort is the most critical factor for users when choosing a camping mat.
Size and weight are also significant considerations, ranked as the second and third priorities, respectively.
Functional Priorities
Comfort is the most critical factor for users when choosing a camping mat.
Size and weight are also significant considerations, ranked as the second and third priorities, respectively.
Project Key Takeaways
Lightweight: Users prefer mats that are easy to carry, especially for backpacking and hiking.
Compact Size: The mat should fit easily in a backpack or car without taking up too much space.
Comfort is Key: Despite the need for portability, users do not want to sacrifice comfort.
Versatility: The mat should cater to both car campers and backpackers, ensuring it meets the needs of various camping scenarios.
Project Key Takeaways
Lightweight: Users prefer mats that are easy to carry, especially for backpacking and hiking.
Compact Size: The mat should fit easily in a backpack or car without taking up too much space.
Comfort is Key: Despite the need for portability, users do not want to sacrifice comfort.
Versatility: The mat should cater to both car campers and backpackers, ensuring it meets the needs of various camping scenarios.
Project Key Takeaways
Lightweight: Users prefer mats that are easy to carry, especially for backpacking and hiking.
Compact Size: The mat should fit easily in a backpack or car without taking up too much space.
Comfort is Key: Despite the need for portability, users do not want to sacrifice comfort.
Versatility: The mat should cater to both car campers and backpackers, ensuring it meets the needs of various camping scenarios.
